Halti, exhibiting at Slide & OTS Winter for the first time with Syndicate Brand Partnerships has announced that has reached a license agreement with the Scout Store for the next three years.
This agreement will allow Halti Oy to use the Scouts’ Seal of approval on a selection of its high-quality and eco-sustainable outdoor products. The selected products have endured extensive testing both in laboratory conditions at Scout Store’s facilities and in the outdoors; these real-life condition tests have been done at the Great Tower Scout Adventure Centre located in the Lake District, where a group of our experienced Outdoor Instructors fully tested the products on-site. The Scouts Adventure Centre staff will also be wearing Halti’s sustainable apparel and footwear as part of their uniform.
Halti is a Finnish outdoor brand with over 40 years of experience. People are seeking new ways to balance their busy and stressful lives. Halti exists to help people find their own peak moments – to experience the balance, calmness and harmony that come with connecting to the natural world. All of Halti’s operations are based on respecting the environment and other people. After all, the products are designed for outdoor life and sports. With Think Ahead, Halti’s sustainable development programme, company takes responsibility for social, environmental, and financial footprints. A lot of work is ahead, but Halti is continuously trying to do better – in every phase of the product lifecycle. We exist to help everyone find their own way to enjoy outdoor activities.
“We are very excited to be working with the Scouts on this new collaboration. Producing sustainable and durable products with good quality-price relation is in our DNA. Working with the Scouts will allow us to communicate our Think Ahead Sustainable Choice initiative to a far wider audience” says Mikko Savolainen, Halti Oy International Sales Manager.