Faction Skis and FW parent Full Stack Supply Co. (FSSC) is delighted to announce that Dan Phillips from The Dissent will take over UK Sales for Faction Skis from January 1st 2022.

Dan brings more than 20 years of experience in the UK wintersports industry, most recently at Mountain Boot Company. Alex Simpson will continue to head Full Stack Supply’s International Sales and manage FW brand in the UK.

“We are delighted to start working with Dan.” says Alex Simpson – Head of International Sales. “The UK market has always been important to us, with a huge fan base, strong sales and a large investor circle. We are excited to start a new chapter with Dan to build on our current momentum and support our valued retail partners.”

From Dan in short: “I’m thrilled to be working alongside Faction. Faction’s progressive and fresh approach where performance blends with style makes it such an exciting brand to work with. Exceptional quality, authenticity and the commitment to sustainability reinforces that appeal and desire.”

Both brands will be at Slide & OTS trade show from January 18th, 2022 and Faction also at the SIGB Ski Test in Kuhtai in March.