28th October 2021

We are pleased to announce that Jason Summerfield from Syndicate Brand Partnerships will take over the management of Fischer Sports winter division in the UK and Ireland commencing 1st December 2021.

Jason will take over from Rab Reid of Thin Ice Sports who is retiring from his current role, we would like to take this opportunity to thank Rab for his hard work and commitment to Fischer over the years and wish him all the best for the future.

Jason Summerfield has been responsible for managing and developing winter brands at an international level for the last 18 years, we are excited to welcome Jason to our Fischer family and look forward to working closely with him to continue to develop Fischer in the UK and Ireland.

Karl Hartinger (International Sales Manager Fischer Sports)

We are glad to have Jason Summerfield on board. He has an excellent knowledge of the market and many years of experience in the winter sports business. He will ensure a smooth transition of the Fischer business from Rab Reid.

 Rab has been working for Fischer for more than 17 years and developed the Fischer brand to a competent and reliable partner for the trade in the UK. We would like to thank him for his strong efforts for the Fischer brand.

Jason Summerfield (Owner Syndicate Brand Partnerships):

Working with Fischer has been an ambition of mine for many years, as one of the worlds largest and still independently owned ski brands Fischer gives me the opportunity to sustainably develop an already well loved and recognised brand in the UK.

 I would also like to thank Rab for his support and wish him all the very best in his retirement, I will be leaving Black Crows in December but up to that date will be supporting customers as their new stock arrives and will start in my new role with Fischer on the 1st December.


Fischer Sports GmbH is the global leader in Nordic skiing and one of the world’s leading brands in Alpine skiing, known for innovation and cutting-edge technology. Fischer is also one of the biggest manufacturers of high-quality ice hockey sticks. Fischer’s vision is to be the winter athlete’s brand of choice through outstanding products, created for everlasting moments and new levels of individual performance. The privately held company employs nearly 2000 individuals who all share a passion for and dedication to winter sports. Fischer Sports GmbH was founded in 1924 in Ried im Innkreis, Austria, where the global headquarter is still located. Manufacturing takes place there and in Ukraine. One Way, a world-famous brand with a special focus on cross-country skiing has likewise been part of Fischer Sports GmbH since May 2018. Löffler, part of the Fischer group, is also headquartered in Ried im Innkreis.